The response to Nancy Pearl's surprise bestseller Book Lust was astounding: the Seattle librarian and winner of the 2004 Women's National Book Award even became the model for the now-famous Librarian Action Figure. Readers everywhere welcomed Pearl's encyclopedic but discerning filter on books worth reading, and her Rule of 50 (give a book 50 pages before deciding whether to continue; but readers over 50 must read the same number of pages as their age) became a standard MO.
We have written this book for people who teach English to speakers of other languages, for people who are training to do so, and for people who work with trainee teachers. Although it is primarily intended for those nearer the beginning of their careers, it will also be of use to more experienced teachers who are moving into new areas, such as course design, self-access provision or teacher training. So, whether you are just starting your career or whether you have been teaching for a long time now, we hope you will find useful suggestions in our book.
Much of the popular attention to advertising is focused on a few ads that challenge taboos, for instance on the treatment of sex, bodily functions, or death. If one turns to the monthly reports of complaints about advertising in Britain, whether in the press or in broadcasting, a number of them deal with images, words, or suggestions that someone considers indecent or transgressive.
Don’t be fooled by the authors’ statement, “The realities about whichwe write are not only complex, but constantly changing and our material represents a starting point. . . .” This is an understatement. In their sixth edition of Managing Cultural Differences, they provide a terrific springboard for understanding the complexities, challenges, and rewards of running global operations. I appreciate the blend of concepts combined with everyday practicalities and pragmatism. Whether the reader is a student hoping to enter the world of international business, or a practitioner trying to keep pace with unprecedented historical changes, this book has something to offer.
There is a fine line between quirky and out-and-out crazy. With 18 scientifically based quizzes, Andrew N. Williams helps readers decipher whether they're "normal," toeing the line, or far past it.
