Don’t be fooled by the authors’ statement, “The realities about whichwe write are not only complex, but constantly changing and our material represents a starting point. . . .” This is an understatement. In their sixth edition of Managing Cultural Differences, they provide a terrific springboard for understanding the complexities, challenges, and rewards of running global operations. I appreciate the blend of concepts combined with everyday practicalities and pragmatism. Whether the reader is a student hoping to enter the world of international business, or a practitioner trying to keep pace with unprecedented historical changes, this book has something to offer.