The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI’s hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues.
A new series of short, specialist English courses for professions such as human resources, or marketing and advertising, and work skills such as telephoning, meetings, and presentations. Each course can be completed in 25-30 hours, so students make progress quickly. Hands-on tasks allow students to use new language immediately. It can be used as a stand-alone, short intensive course; for self-study using the interactive MultiROM; or alongside a more general coursebook, such as International Express.
Since its initial publication in 1993, this entertaining grammar book has helped thousands of middle school teachers teach even the most reluctant learners using lessons that de-emphasize rote learning and treat the parts of speech as building blocks for crazy writing assignments. Prompts include using at least 10 prepositional phrases from a list to write a scene from the new vegetable horror novel Squash Cemetery, and using lively verbs to write the monologue of a soda can telling his miserable life story to a psychologist.
