Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than “”old”" marketing. This new way is The Irresistible Offer.
To get the job you want you need a CV that really does the job. This practical, bestselling book will show you exactly how to present your skills, identify your achievements and communicate these successfully. You will learn to focus on your strengths and find out which skills to highlight for which kind of job. The author suggests different styles and uses for a CV, showing how to get the most from your most powerful marketing tool, whatever your background or current situation. And you will find invaluable advice on what to do once you've got an interview.
Business Vocabulary in Use is a new addition to the best-selling English Vocabulary in Use range. Primarily designed as a self-study reference and practice book, it can also be used for classroom work. The book covers a huge range of business topics including: jobs; people and organisations; production; marketing; finance and the economy, and business culture.
Professional English in Use Marketing is part of a new series of Professional English in Use titles. These books offer vocabulary reference and practice for specialist areas of professional English.
Added by: semyen | Karma: 14.03 | Black Hole | 24 November 2009
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English for Marketing and Advertising is aimed at anyone who works in marketing and advertising. The book covers all the essential responsibilities of marketing and advertising departments. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. Telephoning, emailing, meetings, and presentations are practised, alongside the important specialist vocabulary relating to branding, market research, advertising rates, direct marketing, and public relations.
