The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from both a sectoral level: * Lodging * Restaurants * Clubs * Time-share * Conventions
As well as a functional one: * Accounting & finance * Marketing * Human resources * Information technology * Facilities management
"Jay Dickman and Jay Kinghorn again have brought an insightful book on digital photography based on creating your best digital photographs, regardless of the rapid changes in the digital technology... From cover to cover, this book is filled with priceless information on how to get the great photos, and how to make sure they are your best." --John Knaur, Senior Marketing Manager, Digital SLR, Olympus Imaging America.
The 30 Day MBA demonstrates that going to business school is not the only way to acquire an MBA skill set - and that there are ways to gain the same knowledge, while saving both time and money. This book covers the essential elements and core disciplines in a top MBA program.
The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy.
All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing;consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success.
Added by: withdrawn | Karma: 115.62 | ESP, Non-Fiction, Other | 24 September 2009
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Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers...
Feig, a marketing consultant, uses his vast experience in directing businesses to use emotion to sell a product. Drawing on such basic marketing concepts as market share and target marketing, he explains how to get customers to embrace a product and keep buying it.
