English for marketing and advertising
|Published by: semyen (Karma: 14.03) on 24 November 2009 | Views: 4220|
English for Marketing and Advertising is aimed at anyone who works in marketing and advertising. The book covers all the essential responsibilities of marketing and advertising departments. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. Telephoning, emailing, meetings, and presentations are practised, alongside the important specialist vocabulary relating to branding, market research, advertising rates, direct marketing, and public relations.
English for Marketing and Advertising consists of seven units. Each unit begins with a Starter, which consists of small exercises, brainstorming, or a quiz. Following this there are dialogues, texts, and authentic documents along with a variety of exercises which allow important vocabulary and expressions to be learnt in context. Realistic listenings (dialogues, presentations, lectures) on the accompanying MultiROM allow you to practise your listening comprehension and to improve your communication skills. Throughout the units you will be referred to the Partner Files, where you will have the opportunity to practise all the language ofthe unit in realistic role-plays.
English for Marketing and Advertising deals with important topics relating to this sector, such as finding customers, marketing strategies and tools, creating ads, and trade fairs. Every unit ends with an Output text, which addresses the topic ofthe unit and leads to discussion. Finally the book closes with a fun crossword to Test yourself! on all you have learnt over the previous seven units.
|Tags: marketing, advertising, English, vocabulary, practised, advertising, marketing, relating