For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
An Introduction to the History of Psychology (7th edition)
reams puzzled early man, Greek philosophers spun elaborate theories to explain human memory and perception, Descartes postulated that the brain was filled with "animal spirits," and psychology was officially deemed a "science" in the 19th century. In this Seventh Edition of AN INTRODUCTION TO THE HISTORY OF PSYCHOLOGY, authors Hergenhahn and Henley demonstrate that most of the concerns of contemporary psychologists are manifestations of themes that have been part of psychology for hundreds--or even thousands--of years.
An Introduction to Literature: Fiction, Poetry, and Drama (Fifteenth Edition)
This edition features more student essays than any other anthology giving students a deep reservoir of writing models to learn from including argument papers and film reviews. In addition, a wealth of instructor favorites have been added including works by D.H. Lawrence, Ambrose Bierce, Cynthia Ozick, Liliana Heker, Lawrence Ferlinghetti, Thomas Hardy, Linda Pastan, and David Ives.
An Introduction to Foreign Language Learning and Teaching
One of the original aims of the book is to provide an account of the field which was up to date, but which at the same time gave a historical persective, showing where current ideas and developments have come from. This perspective is important if we are to understand where we are , and eve where we may be going.
Added by: iiwanttokillu | Karma: 0.00 | Black Hole | 11 May 2016
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An introduction to english grammar
An Introduction to English Grammar by Sidney Greenbaum and Gerald Nelson provides a comprehensive overview of all aspects of English grammar, and can be used in the classroom, for self-study, or as a reference book. The book is organised in two parts – on grammar and its applications – and provides everything a beginning student needs to get to grips with the theory and practice of English usage, including sections on style, punctuation and spelling.
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