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The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
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The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology CompaniesThe Chasm Companion: Implementing Effective Marketing Strategies for High-Technology CompaniesIn The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

 
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Tags: Chasm, strategy, Companion, programs, ideas, High-Technology
Chasm City by Alastair Reynolds
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Chasm City by Alastair ReynoldsChasm City by Alastair Reynolds

The once-utopian Chasm City - a domed human settlement on an otherwise inhospitable planet - has been overrun by a virus known as the Melding Plague, capable of infecting any body, organic or computerized...

 
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Tags: Chasm, capable, Plague, Melding, infecting, Reynolds, Alastair, known
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"
HarperBusiness | 1999-07 | ISBN: 0066620023 | 256 pages | PDF | 1,4 Mb
Geoffrey A. Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
 
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Tags: Chasm, Mainstream, Products, HighTech, Selling