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Main page » Non-Fiction » Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"


Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"

 
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"

HarperBusiness | 1999-07 | ISBN: 0066620023 | 256 pages | PDF | 1,4 Mb


Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.



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Tags: Chasm, Mainstream, Products, HighTech, Selling