Flesch showed us how to make language both simple and persuasive. He caught the public's attention with his own snappy, forceful style. It was in the debate over phonics that he demonstrated the full force of plain language.
Stepping out of his role as a scientist, he became an educator and teacher. He offered practical rules for more readable writing. His own writing was a peerless example of the skill he was trying to teach.
Over 1,000 barbed and brilliant definitions by the 19th-century journalist and satirist often called “the American Swift.” Congratulations are “the civility of envy.” A coward is “one who in an emergency thinks with his legs.” A historian is a “broad-gauge gossip,” more. H. L. Mencken called these “some of the most gorgeous witticisms in the English language.
Produced by the award-winning maranGraphics Group, Maran Illustrated
Guide to Yoga is a valuable resource for all readers, regardless of age
or fitness level. Instead of describing the myriad ways to perform each
pose, Maran Illustrated Guide to Yoga shows you the best way, while the
full-color photographs and clear, step-by-step instructions walk the
reader through each pose from beginning to end.
The most comprehensive, patient-friendly guide to eye care available
The Eye Care Sourcebook offers you the best approach for obtaining quality eye care. It provides an overview of LASIK and other forms of vision correction, as well as in-depth descriptions of most major eye problems, including poor vision among elderly people, macular degeneration, cataracts, itchy and burning eyes, and more.
Human language is based on syntax, a complex set of rules about how words can be combined. In theory, the emergence of syntactic communication might have been a comparatively straightforward process.