The Art of Plain Talk

Flesch showed us how to make language both simple and persuasive. He caught the public's attention with his own snappy, forceful style. It was in the debate over phonics that he demonstrated the full force of plain language. Stepping out of his role as a scientist, he became an educator and teacher. He offered practical rules for more readable writing. His own writing was a peerless example of the skill he was trying to teach.