Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence.
Over the last 50 years, Price Stern Sloan has published hundreds and hundreds of Mad Libs stories. Come fill out over 125 of the funniest ones in this deluxe oversize edition. This book also includes a history of the game as told by the creator Leonard Stern (complete with pictures) and stories filled out by today’s hottest stars! It’s the super-silly way to say _________ [adjective] 50th Anniversary, Mad Libs!
Added by: LIFE000 | Karma: 205.57 | Coursebooks, Only for teachers | 7 August 2011
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Action Pack is a twelve-level course, leading students from basic to secondary stage. It is based on the most modern methods of teaching language, combining a topic-based approach with functional language practice, careful attention to grammar and vocabulary and a comprehensive skills syllabus.
Added by: arcadius | Karma: 2802.10 | Coursebooks, Grammar, Other | 7 August 2011
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The Key to English Series - Two-Word Verbs
This manual is intended to help the student, to master a troublesome matter, the combination verb + adverb (or preposition), with or without a following noun object. These combinations are variously called "two-word verbs", "merged verbs," "compound verbs," "verb-adverb combinations"... We are dealing, of course, with structures like put it on, call up Mr. Smith, take this information down, in which a verb and a function word (adverb) work closely together to express a meaning. In addition, when an object is present, these words may be separated by noun objects and must be separated by unstressed pronoun objects. Such combinations are usually called "separable" two-word verbs.
Constructing Test Items: Multiple-Choice, Constructed-Response, Performance and Other Formats
Constructing test items for standardized tests of achievement, ability, and aptitude is a task of enormous importance. The interpretability of a test's scores flows directly from the quality of its items and exercises. Concomitant with score interpretability is the notion that including only carefully crafted items on a test is the primary method by which the skilled test developer reduces unwanted error variance. The aim of this entire book is to increase the test constructor's awareness of this source of measurement error, and then to describe methods for identifying and minimizing it during item construction and later review.
