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Main page » Periodicals » Scientific American Mind April/May 2008

Scientific American Mind April/May 2008


Scientific American Mind April/May 2008 Our brains use shortcuts for social identification, swiftly categorizing others—and ourselves—to avoid the energy-intensive processing of conscious thought. Often we do not even realize how extensively subconscious stereotypes shape our reactions, as two feature articles in this issue reveal.
The first, “The Social Psychology of Success,” by S. Alexander Haslam, Jessica Salvatore, Thomas Kessler and Stephen D. Reicher, looks at behavioral aspects. It explains how people’s performance is shaped by awareness of stereotypes.
The second article, “Buried Prejudice,” by Siri Carpenter, digs into the neuroscience of implicit bias and how it affects cognition. Even basic visual preferences are skewed toward in-groups; studies show that we remember faces better if they match our own racial group.

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Tags: stereotypes, ldquoBuried, article, second, Prejudicerdquo