With natural enthusiasm and great clarity,
the author presents his thinking about influencing people. Sales and influence
in the business world are exceedingly hard work; sales people deserve all the
information and positive strokes that can be packed onto a cassette. INSTANT
INFLUENCE delivers on both counts by organizing its material logically,
segmenting it with appropriate musical markers, and presenting the material in
a voice that has obvious appreciation for the challenges of selling's daily
grind. Cialdini's ideas deserve a place in everyone's thinking about
influencing people, selling, negotiating, and maintaining honorable business
relationships