STOP not doing what you know you should do! Unlock the biochemical code that will free you to EASILY achieve ANY goal - for the rest of your life. You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way. The typical excuses for not doing what you know you should are, in fact, manifestations of a complex, interconnected web of psychological, chemical, and neurological factors. REUPLOAD NEEDED
Good lawyers have an ability to tell stories. Whether they are arguing a murder case or a complex financial securities case, they can capably explain a chain of events to judges and juries so that they understand them. The best lawyers are also able to construct narratives that have an emotional impact on their intended audiences. But what is a narrative, and how can lawyers go about constructing one? How does one transform a cold presentation of facts into a seamless story that clearly and compellingly takes readers not only from point A to point B, but to points C, D, E, F, and G as well? In Storytelling for Lawyers, Phil Meyer explains how.
Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn (Audiobook) 2012
When Cathy Davidson and Duke University gave free iPods to every member of the incoming freshman class in 2003, they didn’t expect the uproar that followed. Critics called it a waste: What educational value could a music player have for college kids? Yet by the end of the year, Duke students had found academic uses for the new devices in virtually every discipline. The iPod experiment proved to be a classic example of the power of disruption — a way of refocusing attention to illuminate unseen possibilities.
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus).
Memory and the Computational Brain - Why Cognitive Science Will Transform Neuroscience
Memory and the Computational Brain offers a provocative argument that goes to the heart of neuroscience, proposing that the field can and should benefit from the recent advances of cognitive science and the development of information theory over the course of the last several decades.
