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"Essential Animal Behavior" by Graham Scott
26
 
 
"Essential Animal Behavior" by Graham Scott
Essential Animal Behavior 
Эта богато иллюстрированная книга познакомит любопытных с ключевыми вопросами науки о поведении животных. Вопросы для обсуждения, предложенные в конце каждой главы, можно использовать для полировки своего словарного запаса. 
"Essential Animal Behavior" provides a comprehensive introduction to all areas of the subject: from the genetic and neurobiological control of behavior to the learning, development, and function of behavior in an evolutionary context. Social behaviour is also covered throughout the text.

Written in a concise and engaging style and carefully designed to meet the needs of students coming to the subject for the first time, the book includes the following features:

- key concept boxes
- focus on boxes
- chapter summaries
- guided reading to aid revision and further study
- case studies and boxed examples that reinforce essential points, 
- questions for discussion.
 
This book is essential reading for degree-level students following modular programs in biology, zoology, and psychology.
 
 
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Tags: Animal, boxes, Behavior, subject, behavior
The Art of Public Speaking
117
 
 
The Art of Public SpeakingThe efficiency of a book is like that of a man, in one important respect: its attitude toward its subject is the first source of its power. A book may be full of good ideas well expressed, but if its writer views his subject from the wrong angle even his excellent advice may prove to be ineffective. This book stands or falls by its authors' attitude toward its subject. If the best way to teach oneself or others to speak effectively in public is to fill the mind with rules, and to set up fixed standards for the interpretation of thought, the utterance of language, the making of gestures, and all the rest, then this book will be limited in value to such stray ideas throughout its pages as may prove helpful to the reader−−as an effort to enforce a group of principles it must be reckoned a failure, because it is then untrue.
 
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Tags: subject, prove, ideas, toward, attitude
Shakespeare’s Brain - Reading with Cognitive Theory
63
 
 

Shakespeare’s Brain - Reading with Cognitive Theory Shakespeare’s Brain
- Reading with Cognitive Theory
by Mary Thomas Crane

Here Mary Thomas Crane considers the brain as a site where body and culture meet to form the subject and its expression in language. Taking Shakespeare as her case study, she boldly demonstrates the explanatory power of cognitive theory--a theory which argues that language is produced by a reciprocal interaction of body and environment, brain and culture, and which refocuses attention on the role of the author in the making of meaning. Crane reveals in Shakespeare's texts a web of structures and categories through which meaning is created. The approach yields fresh insights into a wide range of his plays, including The Comedy of Errors, As You Like It, Twelfth Night, Hamlet, Measure for Measure, and The Tempest.

Crane's cognitive reading traces the complex interactions of cultural and cognitive determinants of meaning as they play themselves out in Shakespeare's texts. She shows how each play centers on a word or words conveying multiple meanings (such as "act," "pinch," "pregnant," "villain and clown"), and how each cluster has been shaped by early modern ideological formations. The book also chronicles the playwright's developing response to the material conditions of subject formation in early modern England. Crane reveals that Shakespeare in his comedies first explored the social spaces within which the subject is formed, such as the home, class hierarchy, and romantic courtship. His later plays reveal a greater preoccupation with how the self is formed within the body, as the embodied mind seeks to make sense of and negotiate its physical and social environment.

 
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Tags: which, subject, cognitive, meaning, Crane
Option Theory
36
 
 
Option TheoryOption Theory
Option Theory
takes the reader from first principles to the frontiers of modern finance theory. The book is aimed at busy financial engineers at all levels, providing formulas and techniques that can be readily applied to real life problems; yet the theoretical basis of the subject is explored in detail so that the book will also appeal to students and researchers.

Written in a clear and accessible manner, the author covers the various approaches to option pricing: risk neutral expectations by integration, trees, analytical and numerical solutions of partial differential equations and Monte Carlo methods, demonstrating the close relationship between them.

This is a no-nonsense professional book which demystifies and simplifies the subject, and which will appeal to both practitioners and students.

 
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Tags: Theory, which, subject, appeal, Option
Business, Economics and Enterprise: Teaching School Subjects 11–19
55
 
 
Business, Economics and Enterprise: Teaching School Subjects 11–19

Business, Economics and Enterprise:
Teaching School Subjects 11–19
.
Business, Economics and Enterprise is for teachers of business education and economics in the years of their early professional development, including those on PGCE courses, those in their induction year, and those in years 2 and 3 of their teaching career. The book will also be suitable for subject leaders with mentor responsibilities and Advanced Skills teachers undertaking specialist inset and teaching support.
The book covers the training standards for NQTs and the Induction Standards. But it goes beyond this by fully exploring issues to do with subject knowledge in learning to teach, broadly accepting that an essential element of a secondary teacher's identity is tied up with the subject taught. A distinguishing feature of the book is that it starts by recognizing that new teachers often feel disempowered in relation to the subject expertise that they bring into teaching.
Business, Economics and Enterprise provides stimulating assistance to subject specialists by helping them find ways of thinking about their specialism, how to teach with it and how to engage with what pupils learn through it

 
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Tags: subject, their, Business, teachers, Enterprise