Product Description
Brian Tracy has started, built, and managed or consulted for more than 300 businesses, large and small. At the age of 25, he built a 95-person sales force covering six countries, doing more than $1 million a month. He was chief operating officer of a development company with $265 million in assets and $75 million in sales. He started and built an automobile important company from nothing to $25 million in sales in less than three years. Brian has been to the top, and he can help you learn from his triumphs and his mistakes. Early in his career, Brian went through a period of struggle and frustration. Then, by studying others who were successful and analyzing his own errors and shortcomings, he came up with a formula of success that made him a millionaire. Now, he shares it with you.

Product Description:
In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance. This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of: General marketing Consumer behavior Advertising Sales promotion Sales management Retailing International marketing E-marketing Services marketing Examples, illustrations, figures, and charts have been provided in order to better explain some of the terms. Lucidly written, this encyclopaedic dictionary will serve as a source of ready reference for all those in the area of marketing including students, research scholars, teachers, managers and marketing consultants.

Want to land a job or career in the investment banking industry - but don't know where to start? The Vault Career Guide to Investment Banking takes you inside the industry - from corporate finance to sales and trading to M&A - to make sure you can land the job you want. You'll know banking cold for your interviews after reading this guide -- and if you're just starting your financial career, you'll get a topnotch crash course. The guide covers the basics of financial markets, including walk-throughs of equity and fixed income offerings, and M&A, private placements and reorgs, and dissects career paths and job responsibilities at departments such as corporate finance, sales...

Gerhard Gschwandtner “The Psychology of Sales Success"
If you're a sales professional who wants to succeed, you can benefit from these familiar words: “Know thyself.” Even more important, you should also know your customers. The Psychology of Sales Success shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson's desire for success, and the customer. Featuring action steps as well as knowledge from leading psychologists, psychiatrists, business school professors, successful authors, and talented sales professionals, the book will help you to:
Develop a successful attitude, master the thinking habits of successful sales professionals, and harness their powers of concentration
Handle customer anger, procrastination, and rejection; deal with confrontations; and double their listening power in minutes
Lower their own anxieties and boost confidence, eliminate stress, and become more action oriented

  Benjamin Hart “How to Write Blockbuster Sales Letters"
"Amazing returns on my mailings" "Ben Hart has given me the secret to getting into the mind of my customer and generating amazing returns on my mailings. With just a few simple changes to my own writing, I am already seeing dramatic results. Thank you for this powerful, step-by-step formula for creating 'Blockbuster Sales Letters'." Valerie Hasara Editor, OyesUcan.com "Absolutely the best in the business" "Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering and start-up enterprises into multi-million-dollar powerhouses. Ben's books are packed full of strategies, methods, rules and tips that will profit direct mail experts and beginners alike. And Hart's books are enormously fun to read. His writing is clear and direct . . . Every direct mail veteran, as well as anyone planning to launch their very first direct mail marketing campaign, must read Ben's books immediately.