The Marketing Plan - How to Prepare and Implement it 4th Ed.
Even if you’ve created marketing plans before—it doesn’t matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch.
The presented work combines two areas of research: cooperative game theory and lot size optimization. One of the most essential problems in cooperations is to allocate cooperative profits or costs among the partners. The core is a well known method from cooperative game theory that describes efficient and stable profit/cost allocations. A general algorithm based on the idea of constraint generation to compute core elements for cooperative optimization problems is provided. Beside its application for the classical core, an extensive discussion of core variants is presented and how they can be handled with the proposed algorithm.
Portfolio Management with Heuristic Optimization (Advances in Computational Management Science)
Portfolio Management with Heuristic Optimization consist of two parts. The first part (Foundations) deals with the foundations of portfolio optimization, its assumptions, approaches and the limitations when "traditional" optimization techniques are to be applied. In addition, the basic concepts of several heuristic optimization techniques are presented along with examples of how to implement them for financial optimization problems.
Algebraic Techniques and Semidefinite Optimization
This research-oriented course will focus on algebraic and computational techniques for optimization problems involving polynomial equations and inequalities with particular emphasis on the connections with semidefinite optimization. The course will develop in a parallel fashion several algebraic and numerical approaches to polynomial systems, with a view towards methods that simultaneously incorporate both elements.
Optimization and Optimal Control: Theory and Applications
Optimization and optimal control are the main tools in decision making. Because of their numerous applications in various disciplines, research in these areas is accelerating at a rapid pace. “Optimization and Optimal Control: Theory and Applications” brings together the latest developments in these areas of research as well as presents applications of these results to a wide range of real-world problems.
