This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

Were you always curious about biology but were afraid to sit through long hours of dense reading? Did you like the subject when you were in high school but had other plans after you graduated? Now you can explore the human genome and analyze DNA without ever leaving your desktop! Bioinformatics For Dummies is packed with valuable information that introduces you to this exciting new discipline. This easy-to-follow guide leads you step by step through every bioinformatics task that can be done over the Internet. Forget long equations, computer-geek gibberish, and installing bulky programs that slow down your computer. You’ll be amazed at all the things you can accomplish just by logging on and following these trusty directions.

Turn kids onto science with these exciting Internet learning adventures. The 88 lessons in this book connect young learners to the incredible array of science knowledge and resources on the Internet. Each unit includes engaging activities and Internet research projects based on specific science concepts, along with discussion questions and lists of relevant Web sites and related literature. Grades K-6.

Tap into the budding investigators within youngsters and help them connect to the incredible array of social studies knowledge and resources on the Internet. The 75 lessons in this book guide you and your students in exciting Internet projects that target specific content objectives for specific social studies concepts. Each unit includes activities, questions, and lists of relevant Web sites and related literature. A great way to motivate students, build online technology skills, and increase knowledge.