Genre theory in the past few years has contributed immensely to our understanding of the way discourse is used in academic, professional and institutional contexts. However, its development has been constrained by the nature and design of its applications, which have invariably focused on language teaching and learning, or communication training and consultation. This has led to the use of simplified and idealised genres. In contrast to this, the real world of discourse is complex, dynamic and unpredictable. This tension between the real world of written discourse and its representation in applied genre-based literature is the main theme of this book.
Leading the Sales Force: A Dynamic Management Process
by Rene Y. Darmon
How should a sales force be managed effectively? Like aircraft pilots, managers must analyse information and make interconnected decisions in order to accomplish their missions. This book provides an integrative vision of a sales manager’s function, using the concept of a dynamic sales force management process.
An Interactive Whiteboard is a type of touch-sensitive board, connected to a computer. It has the power to transform any classroom into a dynamic learning environment.
Discover English 1 Cd teaches language and competences within A1 level. At first view the pages are colourful and dynamic. Closer view shows that the classroom is also dynamic, with frequent use of dramatisation of stories, mime, songs, raps, activity games, puzzles and interactions. All four communication skills are developed with more attention to simple guided reading comprehension and writing than is often found in courses at this level for this age group.
Innovation, Growth and Competitiveness: Dynamic Regions in the Knowledge-Based World Economy
This book investigates dynamic regions in the context of greater global interaction in a world economy increasingly driven by knowledge and innovation. It offers novel empirical evidence on the underlying factors of the growth performance of these spaces. In particular, the following questions are addressed: What role is there for research, education and innovation in the development strategies of the dynamic growth regions? What are the risks and consequences of dynamic growth on patterns of world growth and development, competitiveness, inequalities, and convergence?
