Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups to make the most of their creativity. It offers over 70 quick and simple exercises to help find fresh ideas and solutions to problems. It is designed to assist in combating low inspiration, brainstorming ideas for new projects, creating a better understanding of an ongoing problem, or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals, and project designers.
Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts. The book not only centres on creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment has an impact on creative solutions. The volume grounds the concept of creativity in a sound theoretical framework and explores issues of practical and theoretical consequence covering a range of themes, including: innovation and entrepreneurship; creativity and design; environmental influences; knowledge management; meta-theories of creativity; personal creativity; and, structured interventions.
Òåîðèÿ è ïðàêòè÷åñêèå èäåè äëÿ îáó÷åíèÿ êðåàòèâíîñòè. Êíèãà ñîñòîèò èç äâóõ ñîîòâåòñòâóþùèõ ÷àñòåé: "Understanding Creative People & Processes" and "Creativity & Classroom Life.". Ïðèãîäèòñÿ êàê ïðåïîäàâàòåëÿì, òàê è ðîäèòåëÿì. In a nut shell, this is a book about practical strategies for teaching and learning creative thinking skills. Although it has been written primarily for teachers and students, I find that many of the information on theory, strategies and assessment covered by the book are applicable and useful for anyone who is interested in exploring creativity, even in non-academic areas.
The authors of this fascinating book have interviewed well know creative people in a number of fields to identify how creative methods work, including the drivers and influences upon creativity, creative inspiration, creative problem solving and creative influences. Their analysis shows that while there are common themese and methods, creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to better understand creativity.
Key Features: A source-book of specialized information about creativity and motivation Includes virtually any topic dealing with creativity Entries are placed in alphabetical order with cross-references Written in easy-to-understand terms Illustrations and photographs throughout Contains select biographies of internationally renowned creative individuals from throughout history
