Master the techniques that top companies use to spark creativity.
In today’s business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy.
Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans.
This book has the added benefit of Monahan’s experience of using these methods at A-list client companies.
From one of the leading international experts on life-long learning, "Power Up Your Mind" will revolutionize our understanding of how our brains are pre-wired to learn and the practical steps we can take to prepare ourselves (emotionally and physically) to participate fully in the process.
Diagnostic tools, activities, and stories demonstrate the power of esteem, confidence, and motivation on effective learning, describe the role creativity, aging, and emotional readiness play in the learning process, and help readers create a personal action plan for life-long learning.
Default Creativity: Theories & Themes: Research, Development, Practice
An integrative introduction to the theories and themes in research on creativity, this book is both a reference work and text for courses in this burgeoning area of research. The book begins with a discussion of the theories of creativity (Person, Product, Process, Place), the general question of whether creativity is influenced by nature or nurture, what research has indicated of the personality and style of creative individuals from a personality analysis standpoint, how social context affects creativity, and then coverage of issues like gender differences, whether creativity can be enhanced, if creativity is related to poor mental or physical health, etc.
