Foster Hirsch is Associate Professor of English and Film at Brooklyn College. He has written numerous articles for the New York Times, the Nation, The New Republic and many other publications. He is also the author of several books on film and literature, including studies of Edward Albee, George Kelly, Laureuce Olivier, and the Epic Film.
Through criticism of British cultural studies, New Historicism and cultural materialism, Easthope examines the discipline of cultural studies as it comes out of literary studies.
The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of advertising but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..
A Companion to Tourism (Blackwell Companions to Geography)
Added by: Maria | Karma: 3098.81 | Non-Fiction » tourism | 6 August 2008
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This groundbreaking Companion offers readers an opportunity
to reassess key themes in contemporary tourism studies in the light of
recent theoretical developments in tourism studies and the social
sciences, as well as dramatic changes in the operating environment for
tourism.
A critical overview of current research in tourism studies.
Offers
readers an opportunity to reassess key themes in tourism studies in the
light of recent developments, such as terrorist attacks, SARS and the
financial failure of airlines.
Comprises 48 specially commissioned essays, written by more than 50 acknowledged experts from around the world.
Covers
cutting-edge perspectives and topics, including tourism’s role in
globalization, sustainable tourism, and the state’s role in tourism
development.
Despite the considerable, growing interest in online education, most studies have focused only on the students’ perspective. Merely a handful of studies have attempted to address the teachers’ perspectives and little has been published on the online teaching experience itself.
