Six Sigma is set of tools and methods for advanced problem-solving that focuses on eliminating defects. Six Sigma methods integrate principles of business, statistics to achieve breakthrough cost reductions and quality improvement. These tools have been used to improve the processes, products, and services of a variety of organizations.
The Easy Step by Step Guide to Writing Advertising Copy
This guide looks at how to write press adverts, advertorials, brochures, flyers and direct mail letters. It will help you to understand the processes involved in producing advertising and how to tailor your copy to suit your audience.
This book presents innovations in the mathematical foundations of financial analysis and numerical methods for finance and applications to the modeling of risk. The topics selected include measures of risk, credit contagion, insider trading, information in finance, stochastic control and its applications to portfolio choices and liquidation, models of liquidity, pricing, and hedging. The models presented are based on the use of Brownian motion, Lévy processes and jump diffusions. Moreover, fractional Brownian motion and ambit processes are also introduced at various levels. The chosen blend of topics gives an overview of the frontiers of mathematics for finance.
The Wisdom in Feeling - Psychological Processes in Emotional Intelligence
Emotional intelligence has emerged as an area of intense interest in both scientific and lay circles. Yet while much attention has been given to the measurement of an "EQ," little has been written about the psychological underpinnings of emotional intelligence. This book fills an important gap in the literature, linking the ideas embodied in the emotional intelligence concept to ongoing research and theoretical work in the field of affect science. Chapters by foremost investigators illuminate the basic processes by which people perceive and appraise emotion, use emotion to facilitate thought, understand and communicate emotion concepts, and manage their own and others' emotions.
Using Story: In Higher Education and Professional Development
Story is everywhere in human lives and cultures and it features strongly in the processes of teaching and learning. Story can be called narrative, case study, critical incident, life history, anecdote, scenario, illustration or example, creative writing, storytelling; it is a unit of communication, it is in the products of the media industries, in therapy and in our daily acts of reflecting. Stories are 'told' in many ways - they are spoken, written, filmed, mimed or acted, presented as cartoons and in new media formats and through all these, they are associated with both teaching and learning processes but in different ways and at different levels
