The Easy Step by Step Guide to Writing Advertising Copy

This guide looks at how to write press adverts, advertorials, brochures, flyers and direct mail letters. It will help you to understand the processes involved in producing advertising and how to tailor your copy to suit your audience.

This guide will show you:
- how to identify your audience, what you want to communicate and what you want them to do
- the advertising process
- how to write: ads (press ads and advertorials); brochures and flyers; corporate brochures; direct mail
- how to check that it’s working (and what to do if it’s not)