This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and charities, including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC. The Public Relations Handbook includes:
Interviews with press officers and PR agents about their working practices
Case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities
Specialist chapters on financial public relations, business ethics, on-line promotion and the challenges of new technology
Over twenty illustrations from recent PR campaigns.
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.
A four-level course designed for working adults who need English for work, travel, and socializing. This MultiROM which accompanies the Student's Book offers an interactive wordbank, reading texts from the Student's Book, dictation exercises, and practice activities for the Language focus and Focus on functions sections of the Student's Book.
