Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

At the turn of the millennium, McDonald's faced a host of serious problems: a decline in food quality, branding issues, indifferent employees, shoddy service and a poor bottom line. The global brand consulting company Arcature LLC was brought in to develop a global brand direction, and Light (global chief marketing officer of McDonald's during those years)—with others—resuscitated the brand.

Animation and live action combined with classic nursery rhymes to get toes tapping and hands clapping. Favorite Nursery Rhymes features familiar classics like Old McDonald's Farm; Row, Row, Row Your Boat; Twinkle, Twinkle Little Star; along with Baby Genius originals, and many, many more. The fun never ends!