Global Citizenship in the English language classroom
Global citizenship has become one of the most important issues for English language teachers around the world, as we witness the growing importance of this language in the international scenario and its incorporation as part of the discourse of socio-economic inclusion. This is owing mainly to the recognition of the interdependence among countries and advances in communication technology that have created opportunities for greater contact between people from various parts of the world.
English Next was commissioned by the British Council and written by researcher David Graddol – a British applied linguist, well known as a writer, broadcaster, researcher and consultant on issues relating to global English.
Why global English may mean the end of 'English as a Foreign Language'
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.
`These studies of the international competitiveness of small open economies demonstrate the critical importance of foreign direct investment as an engine of economic development: multinational enterprises are the key drivers of international competitiveness.' - Alan M. Rugman, University of Reading, UK and former President of the Academy of International Business
Nicky Epstein's Knitting on Top of the World: The Global Guide to Traditions, Techniques and Design
Nickys giving devoted readers her most important and wide-ranging collection of patterns yet: a worldwide tour of knitting traditions and techniques, including colourwork, cables, lace, intarsia and more. She explains the origins and traditional uses of each one and then goes on to reinvigorate and recombine all these beloved styles in her inimitable way.
