What has a bill like a duck's and the body of a beaver? A platypus, probably. Engaging text follows a female platypus through her life, and offers in-depth information about this unique monotreme and her environment. Vivid, accurate illustrations capture the wonder of this amazing creature.
A Discussion and Activity Guide is included. (Reading Level: Grade K-2)
Although the use of humor in advertising has its origins in the early days of the business, its widespread use as an advertising strategy is a more recent phenomenon. This is the first book-length, fully integrated discussion on this popular advertising technique.
This book examines the exciting new technologies that will soon be entering the workplace. The experts from the Kellogg School of Management offer a uniquely business-oriented approach and perspective on the subject. The editors provide not only an overview of the lure and promise of these domains but also a rich account of the business propositions underlying the commercialization of these efforts. There is also a discussion on alternative business models surrounding each technology as well as on the sources of value creation and those who will benefit from it.
The volume covers the major writers of the Beat Generation: John Clellon Holmes, Jack Kerouac, Allen Ginsberg, William S. Burroughs, Neal Cassady, and Tom Wolfe. Included are chapters on 7 literary masterpieces: Go, On the Road, Dharma Bums, Howl and Other Poems, Naked Lunch, The First Third, and The Electric Kool Aid Acid Test. Each chapter provides a biography, a plot synopsis, a discussion of themes and style, study and discussion questions, and suggestions for further reading.
