Richard Denny is the ‘godfather of salesmanship’ and author of the classic sales text Selling to Win. As an inspirational business speaker he has helped thousands of salespeople become high flyers. Now his vast knowledge and experience is distilled in this concise new title. Successful Selling Skills is valuable reading for both those new to sales and those who need to refresh their skills. In his distinctive, accessible style Denny analyzes the key aspects of selling, such as developing the right attitude and motivation, displaying product knowledge, identifying Unique Selling Propositions, the classic sales presentation, negotiating, handling objections and closing a sale.
Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands of salespeople to become high flyers, and in this bestselling book he explains how to put his winning techniques into action. This 25th anniversary edition of Selling to Win has been fully revised and updated and is packed with even more unbeatable sales tips.
Enzo knows he is different from other dogs: a philosopher with a nearly human soul (and an obsession with opposable thumbs), he has educated himself by watching television extensively, and by listening very closely to the words of his master, Denny Swift, an up-and-coming race car driver.
