Marketing Management 13edition

 Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect latest changes in the marketing theory and practice. Topic covered include brand equity, customer value analysis, database marketing, e-commerce etc.

Zoya

With the emotional panache that pleases her devotees, Steel (Kaleidoscope) portrays Zoya Ossupov, a courageous young woman of Imperial Russia who experiences both ecstasy and trauma. Daughter of a count who is a cousin of Tsar Nicholas, Zoya enjoys a privileged, cloistered existence. Zoya, whose name means "life," is on intimate terms with the tsar's family. All of them, of course, are endangered by the Revolution. The insurgents slaughter the tsar and his kin, and cause the deaths of Zoya's parents and brother, forcing her to flee to Paris with her aged but indomitable grandmother.

Vanished

When Marielle Delauney marries New York steel magnate Malcolm Patterson in 1939, she does not tell him of her tragic past--neither the drowning accident that claimed her first child, nor the subsequent beating by her husband Charles that caused her to miscarry, nor the two years she spent recovering in a sanitorium. But what does the enigmatic Malcolm already know? When they have their own child, Teddy, Malcolm, to all appearances, is an adoring father. The still-vulnerable Marielle begins to gain self-confidence, even though she endures daily confrontations with a hostile and even sinister household staff.

Toxic Bachelors

They were the best of friends and the most daunting of bachelors....Charlie Harrington, a handsome philanthropist, has such high expectations for his perfect bride that no mortal need apply....Adam Weiss, a forty-something celebrity lawyer, prefers his women very young, very voluptuous, and very short-term….And for Gray Hawk, a gifted artist with a knack for attracting troubled relationships, women are fine; it’s just the idea of family he can’t imagine (particularly the family of the woman he’s dating).

Sophie's Choice

Sophie's Choice is a novel by William Styron published in 1979. It concerns a young American Southerner, an aspiring writer, who befriends the Jewish Nathan Landau and his beautiful lover Sophie, a Polish (but non-Jewish) survivor of the Nazi concentration camps. An immediate bestseller and the basis of a successful film, the novel is often considered both Styron's best work and a major novel of the twentieth century. The difficult decision that shapes the character Sophie is sometimes used as an idiom. A "Sophie's Choice" is a tragic choice between two unbearable options.
Sophie's Choice won the National Book Award for fiction in 1980.