Waiting for Your Cat to Bark?
Persuading Customers When They Ignore Marketing
The Eisenberg brothers (Call to Action: Secret Formulas to Improve Online Results) dub the guiding principles behind their marketing consultancy "Persuasion Architecture," but their methods have more in common with Hollywood screenwriting. Observing that one message no longer fits every audience, they create "personas" representing broad consumer patterns, based on the types identified in the Keirsey personality tests, renamed here as "methodical," "spontaneous," "humanistic" and "competitive" shoppers. Then the authors "storyboard" marketing scenarios guiding each type to the point of sale. Although 20th-century advertising was based on the Pavlovian model of instilling a desired reaction to stimuli, like the dog that expected dinner whenever a bell rang, the Eisenbergs say that increasing media fragmentation prevents advertisers from creating that sort of conditioned response. Anyway, they add, people have always been more like cats, occasionally distractable but for the most part independent-minded. Their solution—developing interactive relationships—is fairly standard in contemporary marketing circles, but by keeping the message simple, with short chapters low on jargon and high on real-world examples, the Eisenbergs just may push themselves to the front of the crowd. (June 13)

Speed Reader PL
SPEED READER PL to kurs, ktory w przejrzysty i zrozumialy sposob pokazuje uzytkownikowi czym jest szybkie czytanie oraz szybka nauka. Kurs zostal przygotowany w oparciu o wiedze i doswiadczenie takich autorytetow w tej dziedzinie jak dr Zdzislaw Szkutnik z WSUS w Poznaniu czy prof. Czesław Nosal z Politechniki Wroclawskiej. Pakiet ten powstal dzieki ciezkiej pracy i nieustepliwemu dazeniu do zglebienia tajnikow wiedzy w tej dziedzinie jego autorow. Prace nad programem trwaly niemal 2 lata. Autorzy przyswoili sobie w tym czasie dziesiatki tytulww zwiazanych z ta tematyka, wybierajac najcenniejsze z dostepnych informacj

Homepage
http://www.szybkieczytanie.cavisions.com/

World Wealth Report 2007

"On behalf of Merrill Lynch and Capgemini, we are pleased to present the 2007 World Wealth Report. This is our 11th annual in-depth look at changes in the high net worth marketplace, which includes our read of macroeconomic factors shaping the behaviors of wealthy individuals around the globe, and our insight as to what is driving growth in the industry."

Driven by a strong global economy, the wealth of the world's high-net-worth individuals (HNWIs) increased 11.4 percent to US$37.2 trillion in 2006, according to the 11th annual World Wealth Report, released today by Merrill Lynch (NYSE: MER) and Capgemini. The number of HNWIs in the world increased 8.3 percent in 2006 to 9.5 million and the number of ultra-high-net-worth individuals (Ultra-HNWIs) grew by 11.3 percent to 94,970.

Emerging economies proved resilient, with continued growth in their HNWI populations and solid investor cash flow to riskier corners of the market. The largest growth of the HNWI population occurred in Singapore and India, where the increases over 2005 was 21.2 and 20.5 percent, respectively. The Report suggests that economic growth will slow in 2007 as mature economies grow more moderately.

Change Your Handwriting, Change Your Life Workbook (Ages 13+)
This workbook is designed to assist the user in working through his/her assigned grapho-therapy suggestions. This workbook is self-administered. This workbook is designed with many different motivation, self-awareness, and therapeutic techniques employed throughout its pages. The suggested handwriting stroke changes are derived from the behavior science of grapho-therapy. This is the cutting edge of new applications of graphology. The sub-conscious mind will constantly be receiving positive signals to change certain personality characteristics.

How to Shine at Work

This book describes 14 surefire strategies, as well as dozens of techniques and tips for charting a course through today's work environment and coming out at the head of the pack.