Краткость - душа остроумия. Английские пословицы, поговорки, крылатые выражения
В книге приводятся наиболее употребительные словосочетания, пословицы и поговорки, являющиеся живыми фактами современного английского языка. Кроме того, значительное место в ней занимают цитаты из произведений английских и американских авторов и высказывания общественных деятелей, вошедшие в английский язык в качестве крылатых выражений. Особое внимание автор уделяет не научным аспектам фразеологии, а обиходности, частоте употребления приводимых выражений.
James F. Haggerty, James Haggerty "In The Court of Public Opinion: Winning Your Case With Public Relations"
Wiley | 2003-03-21 | ISBN:0471307424 | 288 pages | PDF | 1,1 Mb
A practical guide to winning the public relations war in business
In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood.
James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week.
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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.
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