Master the art of playing chess that world champion Gary Kasparov follows! Discover the hidden secrets of Gary Kasparov! Do you love chess? Then this is your ultimate guide by the most famous and world champion chess player.
Benjamin Hart “How to Write Blockbuster Sales Letters"
"Amazing returns on my mailings" "Ben Hart has given me the secret to getting into the mind of my customer and generating amazing returns on my mailings. With just a few simple changes to my own writing, I am already seeing dramatic results. Thank you for this powerful, step-by-step formula for creating 'Blockbuster Sales Letters'." Valerie Hasara Editor, OyesUcan.com "Absolutely the best in the business" "Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering and start-up enterprises into multi-million-dollar powerhouses. Ben's books are packed full of strategies, methods, rules and tips that will profit direct mail experts and beginners alike. And Hart's books are enormously fun to read. His writing is clear and direct . . . Every direct mail veteran, as well as anyone planning to launch their very first direct mail marketing campaign, must read Ben's books immediately.
A Ph.D. Is Not Enough: A Guide to Survival in Science by Peter J. Feibelman
Added by: dovesnake | Karma: 1384.51 | Self-Improvement, Science literature | 8 February 2008
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A Ph.D. Is Not Enough: A Guide to Survival in Science by Peter J. Feibelman
Offers sound advice on selecting a thesis or
postdoctoral adviser, choosing among research jobs in academia,
government laboratories, and industry, preparing for an employment
interview, and defining a research program. (amazon.com)
How to Win Every Argument: The Use and Abuse of Logic by Madsen Pirie
This is the book your friends will wish you hadn't
read, a witty and infectious guide to arguing successfully. Each entry
deals with one fallacy, explaining what the fallacy is, giving and
analysing an example, outlining when/where/why the particular fallacy
tends to occur and finally showing how you can perpetrate the fallacy
on other people in order to win an argument. Originally published to
great acclaim in 1985 as "The Book of Fallacy", this is a classic
brought up-to-date for a whole new generation. (amazon.co.uk)