Self Therapies for Common Diseases is an introduction to the methods of natural therapy. Based on his teaching experience, his medical practice, and his application of Chinese traditional medical therapy, the author summarizes more than a hundred self-therpies for various common diseases, such as those of the respiratory system, the central and peripheral nervous systems, the cardio-vascular system, the gastroenteric system, the gynecologic system, and the five sense organs.
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
"To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability."
The Anti-Corruption Handbook: How to Protect Your Business in the Global Marketplace
The global marketplace can be risky business. Get the knowledge and tools you need to get a competitive advantage in the global markets with The Anti-Corruption Handbook: How to Protect Your Business in the Global Marketplace. Authoritative and timely, this essential guide equips you—whether you are an auditor, CFO, general counsel, internal auditor, compliance officer, or forensic accountant—to readily identify the signs of corruption and fraud in the global marketplace and successfully investigate it.
The Fundamentals of Marketing teaches beginning marketing students the basics of how marketing organisations successfully move from product concept through to the creation of successful brands. Russell explains the key tools used to develop successful brands including selling theories, consumer behaviour, creation and development of brands, strategic pricing, distribution, market research, strategic thinking and the promotion of these brands through advertising.
Mathematics and Beauty: Aesthetic Approaches to Teaching Children
Nathalie Sinclair makes a compelling case for the inclusion of the aesthetic in the teaching and learning of mathematics, and illuminates how the materials and approaches we use in the mathematics classroom can be enriched for the benefit of all learners.
