A Hybrid Theory of Metaphor - Relevance Theory and Cognitive Linguistics
A provoking new approach to how we understand metaphors thoroughly comparing and contrasting the claims made by relevance theorists and cognitive linguists. The resulting hybrid theory shows the complementarity of many positions as well as the need and possibility of achieving a broader and more realistic theory of our understanding.
While cognitive linguistics has become established as a comprehensive research paradigm over the last three decades, it has so far hardly contributed to investigations into processes of lexical creation as traditionally captured in research on word formation. In light of this, the volume at hand is the first one to take a step ahead towards illuminating diverse aspects of word formation from cognitive perspectives. The book combines contributions to the 2nd International Cognitive Linguistics Conference of the German Cognitive Linguistics Association with a selection of invited papers by scholars working on issues of word formation and cognitive linguistics.
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
Cognitive Linguistics Investigations - Across Languages, Fields And Philosophical Boundaries
The total body of papers presented in the volume captures research across a variety of languages and language groups, to show how particular elements of linguistic description draws on otherwise separate aspects (or fields) of linguistic investigation. As such, this volume captures a diversity of research interest from the field of cognitive linguistics.
Washing the Brain – Metaphor and Hidden Ideology
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex.
