An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals..
Modern organisations need great leadership not only from the chief executive officer or their equivalent, but at every level of management. Arguably, as high-calibre management skills are inferred from every successful twenty-first century operation, what sets the truly great organization ahead of its competitors is the quality of its leadership. The personal qualities and abilities that great leaders possess cannot be taught in the same way that the skills and techniques of good management can. Leadership is an intensely human activity, and great leadership takes many different forms.
In and Out of Crisis: The Global Financial Meltdown and Left Alternatives
In this groundbreaking study of the financial meltdown, renowned radical political economists lay bare the roots of the crisis in the inner logic of capitalism itself. Objective and detailed, this account provocatively challenges the call for a return to a largely mythical golden age of economic regulation as a check on finance capital. In addition, it deftly illuminates how the era of neoliberal free markets has been, in practice, under-girded by state intervention on a massive scale.
Neuro-linguistic programming (NLP) has become a common approach in the coaching industry, but many are still skeptical about it being a substantive and coherent methodology. This book is the first to look at NLP coaching as an evidence-based discipline. Susie Linder-Pelz describes how NLP coaching works, using examples and case studies to highlight what distinguishes it from other coaching approaches. She briefs readers on the theoretical underpinnings of NLP, and she explains which aspects of NLP can be backed with evidence and which aspects are not yet substantiated.
Get the truth about alternative energy and make it part of your life Want to utilize cleaner, greener types of energy? This plain-English guide clearly explains the popular forms of alternative energy that you can use in your home, your car, and more. Separating myth from fact, this resource explores the current fossil fuel conundrum, the benefits of alternatives, and the energy of the future, such as hydrogen and fuel cell technology.
