Christopher Grey's Studio Lighting Techniques for PhotographyTaking the guesswork out of lighting, this invaluable examination provides tools and techniques from an accomplished expert. The most essential principles for photo shoots are presented through lengthy image sequences, considering different finishes for reflective surfaces, types of light sources, light modifiers, and even light placements. From creating fundamental looks to the effect of fine-tuning placement and setting, this detailed guidebook enables photographers to maximize productivity on any shoot.
Commercial Photography Handbook: Business Techniques for Professional Digital PhotographersTargeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work,
Effective Financial ManagementFinancial management comprises more than accounting and reporting. It is crucial at all stages in the business cycle, whatever the state of your business.
Though written to help the British entrepreneur, Effective Financial Management covers the day to day financial concerns of a business in a practical, common-sense way. It starts with advice on raising money for a business; continues through maintaining investor relationships; includes useful information on accounting, reporting, and communicating effectively with a wide range
Managerial AccountingAccounting is not an easy subject, but this book is going to be everything that you need for understanding of managerial accounting. Easy to read and follow the authors if you put your mind to it...
Chinese Herbal Formulas: Treatment Principles and Composition Strategies
Traditionally the study of Chinese herbal formulas has involved memorizing hundreds of classic formulas, and recognizing and summarizing the relevant treatment rules and formula-making strategies in order to create appropriate formulas for treatment. This new book by Yifan Yang, author of "Chinese Herbal Medicines: Comparisons and Characteristics" (which pioneered the comparative method of single herb study), introduces a new approach to formula study.
