Business Law Today: The Essentials (9 edition)

Published: 2010

Pages: 865

Interesting, clear, and applied, BUSINESS LAW TODAY: THE ESSENTIALS is your concise guide to the law and what it means in the business world--from contracts and secured transactions to warranties and government regulations.

Principles of Marketing (14th Edition)

Published: 2011

Pages: 740

To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Services Marketing: Concepts, Strategies, & Cases (4th edition)

Pages: 484

Real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services."

Law for Business Students provides an approachable introduction to the law for those new to the subject or studying law as part of a non-law degree. Alix Adams' writing style brings the subject to life and encourages you to apply the law to your own experiences and the world around you.

LAW FOR BUSINESS offers a practical approach to law that emphasizes current, relevant topics you need to succeed in contemporary business. Cases throughout the text highlight issues such as trademark infringement, computer tampering, pollution, agency, and employment-at-will. Plus, timely coverage of business ethics and the law gives you new insight into recent corporate scandals and indictments. Ashcroft and Ashcroft use short chapters, a four-color design, real-world examples and applications, and integrated learning objectives to make business law approachable and engaging for all students.