Anthony Burgess - The Complete Enderby The Complete Enderby : Inside Mr. Enderby, Enderby Outside, the Clockwork Testament, Enderby's Dark Lady
"Inside Mr. Enderby," is wonderful and off beat. "Enderby Outside,"
follows the off kilter story of Enderby and the absurdity that is his
life. "The Clockwork Testament," as the title would suggest, has
shadings of Burgess' very well known book, "Clockwork Orange." The
"Testament," is surreal and twisted while funny at the same time. The
final story, "Enderby's Dark Lady," is wonderful and surprising to the
reader with value not only for fans of the dyspeptic poet but lovers of
Shakespeare as well.
While slightly dated, these stories have a bite to them that
speaks volumes of truth for anyone who has been an academic, a
professional writer or just a little bit out of touch with the world
around them. Enderby is often misunderstood and though he makes his
living in a "communication" field, he has a lot of trouble getting his
point across to others.
Not only are these books funny, but as is often the case with
Burgess, the satire is thinly veiled and pointing at both society and
himself.
Added by: evren85 | Karma: 163.59 | Fiction literature | 30 January 2008
48
Purple Cow by Seth Godin
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Курс английского языка международного бизнеса
В программе курса рассмотрены основные вопросы организации бизнес-общения с англоязычными зарубежными партнерами; этикет переговоров, терминология англоязычного бизнес сообщества и приемы ведения деловых переговоров. Рассмотрены вопросы составления деловой и юридической документации на английском языке. Приведены наиболее типичные случаи диалогов. Подробно рассмотрены трудности, возникающие при использовании английского языка для делового общения и документооборота.
Рекомендации, помещённые на CD-диске, сформулированы на основе программ МВА и президентской программы подготовки менеджеров Академии внешней торговли, Академии народного хозяйства при Правительстве РФ, Высшей школы экономики.
Greek and Persian Wars 500-323 BC
In the early 5th century BC, after the fall of the
Lydian Empire, the Persian Wars began. It was an ideological conflict
which pitted a proud, democratic, freedom-loving people against a
tyrannical and mighty empire. The stories of the many battles fought
between the Greeks and the Persians are here splendidly brought to life
by Jack Cassin-Scott, who details the tactics, organisation and
uniforms of the armies of both sides in a volume featuring numerous
illustrations and museum photographs, plus eight full page colour
plates superbly drawn by the author himself.
Complete Detective and Suspense Novels by Agatha Christie
Added by: Terra_Incognita | Karma: 126.47 | Fiction literature | 19 January 2008
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Complete Detective and Suspense Novels by Agatha Christie
This collection is titled so because it does not include non-detective or non-fiction works by Agatha Christie. However, detective and suspense novels by this author are represented here in full.
