Book Description
from the GENERAL INTRODUCTION:
If
there is a subject of really universal interest and utility, it is the
art of writing and speaking one's own language effectively. It is the
basis of culture, as we all know; but it is infinitely more than that:
it is the basis of business. No salesman can sell anything unless he
can explain the merits of his goods in effective English (among
our people), or can write an advertisement equally effective, or
present his ideas, and the facts, in a letter. Indeed, the way we talk,
and write letters, largely determines our success in life...
