Unthinking: The Surprising Forces Behind What We Buy (Audiobook, MP3)
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts?
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (MP3)
There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them.
Jim Morrison: Life, Death, Legend (Audiobook, MP3)
Jim Morrison epitomized the late 1960s He was the greatest American rock star and one of the most publicised celebrities of his era, but more than three decades later, his life, works and music have yet to yield all their secrets and mysteries. As lead singer of The Doors, Jim Morrison was known for his love affair with acid, his suicide mission and his attempts to release his generation from what he saw as a prison-like conformity to social and sexual norms. He called himself and his band 'erotic politicians,' and urged his huge audience, at the height of the 1960s
When Jane Wetherby offers PC Hamish Macbeth a holiday at her ‘Happy Wanderer’ health farm on the isle of Eileencraig, he is more than happy to accept. Unfortunately the visit doesn’t prove to be the pampering experience he had been hoping for. Windswept Eileencraig is inhabited by hostile islanders, many of whom would be more than happy to be rid of the ‘Happy Wanderer’ and its proprietor.
Maggie Baird is neither kind or generous, but she is very, very rich. So when her car catches fire, with her inside it, there are five likely candidates for the role of murderer. All five had been houseguests at her luxurious Highlands home - Maggie's timid niece and four former lovers, one of whom Maggie had intended to pick for a husband.
