Rare is the style guide that a person-even a word person-would want to read cover to cover. But The Economist Style Guide, designed, as the book says, to promote good writing, is so witty and rigorous as to be irresistible. The book consists of three parts. The first is the Economist's style book, which acts as a position paper of sorts in favor of clear, concise, correct usage.
The big no-noes listed in the book's introduction are: "Do not be stuffy.... Do not be hectoring or arrogant.... Do not be too pleased with yourself.... Do not be too chatty.... Do not be too didactic.... [And] do not be sloppy." Before even getting to the letter B, we are reminded that aggravate "means make worse, not irritate or annoy"; that an alibi "is the proven fact of being elsewhere, not a false explanation"; and that anarchy "means the complete absence of law or government. It may be harmonious or chaotic."
An essential tool for those who seek to write with the clarity, style, and precision for which The Economist is renowned. This greatly expanded ninth edition gives advice on effective writing, points out common errors and cliches, offers guidance on consistent use of punctuation, abbreviations, and capital letters, and contains a comprehensive range of reference material covering everything from accountancy ratios and stock market indices to laws of nature and science. There have been more than a half million copies sold worldwide of previous edtions.
The Economist Style Guide is as essential to have and use as a dictionary, but is much more interesting. This new edition of the bestselling guide to style (over 1/2 million copies sold worldwide) is based on The Economist 's own house style manual.