Developed by two Harvard brain experts, here is a scientific, accessible approach to achieving success by retraining your brain to win.
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life - you just need to develop the right brain for it.
In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what - and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing:
* Balance: Make emotions work in your favor
* Bounce: Create a failure-resistant brain
* Opportunity Radar: Spot hot prospects previously hidden by problems
* Focus Laser: Lock into what's important
* Effort Accelerator: Cultivate the drive to win
Along the way, they introduce you to dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and share surprising information (like why you should never take a test while wearing red). The Winner's Brain will not only give you an edge - it'll motivate you to pursue your personal and professional dreams.
ForeWord This Week, 1/28/10
“An informative read for those who want to better understand their own gray matter.”
Harvard Mental Health Letter, May 2010
“[Drs. Brown and Fenske] have described a set of strategies for remaining mentally sharp even under trying circumstances. In their book, The Winner's Brain: Eight Strategies Great Minds Use to Achieve Success, Drs. Brown and Fenske outline an approach they derive from well-known psychotherapies and discoveries in neuroscience. The strategies they suggest can be applied in the clinic, the classroom, and the workplace.”
Bookviews, May 2010
“A combination science and business approach to enjoying achievement in your life…If you are looking to unlock your own potential, you might want to start by reading this interesting book.”
Tucson Citizen 5/13/10
“A book that is part popular-science treatise, and part self-help guide. It is crisply written and backed by meticulously researched facts.”
800 CEO Read Blog, 5/4/10
“The book is filled with medical research, but also some great stories…Filled with examinations of decision making, emotions, focus, memory, and more, The Winner’s Brain helps us think differently about our potential and shows us how to act upon it.”
BBC Focus, June 2010
“There are nuggets of interesting research findings in here.”
“The Bookworm Sez” syndicated column, 5/14/10
“[Brown and Fenske] give their readers an easy-to-grasp tour of the brain and its basic functions, as well as a wealth of exercises to help grow neurons and ‘re-route’ them as needed…The hard-science approach that this book takes is useful to anyone who strives to overcome modern adversity in business.”
InfoDad.com, 5/20/10
“What gives Brown and Fenske’s book its value is less the list of factors than their suggestions on how to improve each factor in everyday life…[It has] some good, specific suggestions for improving brain health mixed in with a fair number of anecdotes.”
Los Angeles Times “Booster Shots” health blog, 5/29/10
“The authors know their audience. They liberally cite scientific studies throughout the book, but they are writing for a popular audience, not an academic one. They've juiced up their thesis with stories of well-known achievers…As writers of any good self-help book must, the authors make a convincing case that change is within reach…They offer plenty of tools to help anyone develop habits to better achieve life goals.”
Sacramento Book Review, 5/27/10
“Do you enjoy reading about neuroscience and brain function? If so this book is for you!...The authors do a good job of breaking down each win factor and discussing how to apply it daily.”
Las Cruces Sun-News, 5/23/10
“Drs. Brown and Fenske share some amazing conclusions about the human brain's tremendous capacity.”
FavStocks.com, 6/15/10
“Through interviews with celebrities and everyday folks, Brown and Fenske lay out a framework for unlocking your brain’s hidden potential…The Winner’s Brain teaches you how to get more out of your most powerful muscle. With the tips, techniques, and ideas in this book, you can get more out of your career and your money.”
Energy Times, June 2010
“If success is your desired destination, The Winner’s Brain provides a useful road map.”
Taste for Life, July 2010
“Translate[s] cutting-edge neuroscience into a roadmap for training your brain to perform at a higher level and increasing your potential for success—however you define it…[An] engaging book.”
Entrepreneur.com, 6/29/10
“Knowing there is some science behind the book makes it a bit more meaningful than the typical self-help book…An interesting mix of science and self-help, plus the authors sprinkle some great exercises throughout…If you are self-aware and emotionally balanced enough to know that you need a little motivation to focus on your resilience, memory and adaptability, then this might be the book you should pick up to help take care of your brain this summer.”
