The Complete E-Commerce Book, Design, Build, and Maintain a Successful Web-Based Bus

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site—from selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing.
Using this book as a tutorial and reference, you’ll learn how to:

* Create a custom business model for success.
* Select the software, hardware and hosting service that will best meet your needs.
* Master outsourcing, building traffic, order processing, and fulfillment.
* Choose the type of site that will fit your needs, with real-world examples of what to do—and what not to do.
* Choose the right vendors and consultants to get he job done—and learn how to manage their work effectively.
* Build a web site that stands out from the rest.
* Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content.