Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site—from selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing. Using this book as a tutorial and reference, you’ll learn how to:
* Create a custom business model for success. * Select the software, hardware and hosting service that will best meet your needs. * Master outsourcing, building traffic, order processing, and fulfillment. * Choose the type of site that will fit your needs, with real-world examples of what to do—and what not to do. * Choose the right vendors and consultants to get he job done—and learn how to manage their work effectively. * Build a web site that stands out from the rest. * Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content.