Semiotics is the study of signs. Semitocs studies all kinds of signs: from road signs to music to art to human language. Thsi book is a comprehensive illustrated guide for beginners on semiotics, or the study of signs, exploring the ideas of articulation, codes, criticisms of semiotic analysis, denotation, connotation and myth, encoding and decoding, intertextuality, modality and representation, modes of address, paradigmatic analysis, paradigms and syntagms, rhetorical tropes, semiotic analysis, signs, syntagmatic analysis and more
The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication. In the book Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in "geosemiotics," this key interface between semiotics and intercultural communication.
Product Description
A Brief History of Ancient Astrology
explores the theory and practice of astrology from Babylon to Ancient
Greece and Rome and its cultural and political impact on ancient
societies
Discusses the union between early
astrology and astronomy, in contrast to the modern dichotomy between
science and superstition.
Explains the ancient
understanding of the zodiac and its twelve signs, the seven planets,
and the fixed circle of 'places' against which the signs and planets
revolve.
Demonstrates how to construct and interpret a horoscope in the ancient manner, using original ancient horoscopes and handbooks.
Considers the relevance of ancient astrology today.
This book teaches hearing parents how to use simple sign language gestures to communicate with their hearing infants before their infants can speak. Joseph Garcia uses anecdotes, practical guidelines and humor to explain the benefits and method for taking advantage of this unique form of early communication. He will help you recognize when your child is receptive to learning. He recommends which signs to teach first and shares ideas for games that can be fun and useful when introducing new signs. The book is also a useful reference with 145 clearly illustrated signs, enabling you to choose and teach the signs that will be most beneficial to you and your child.
