What is literary theory? Is there a relationship between literature and culture? In fact, what is literature, and does it matter? These questions and more are addressed in Literary Theory: A Very Short Introduction, a book which steers a clear path through a subject which is often perceived to be complex and impenetrable.
The latest book from best-selling author Alexander Elder, Sell and Sell Short, provides important insights into the often-neglected topic of exiting a long position and shorting a weak market. Most traders spend the bulk of their time figuring out what to buy and spend hardly any time at all on when to sell. The truth is mismanaging the back end of trades can be the difference between winning and losing.
The field of hypnotism has greatly evolved in recent years. Since the publication of the successful award-winning first edition of this book, some 1,200 research and clinical articles on hypnotism have been published in American journals alone and a multitude of related books have been written. With so many important contributions in this field occurring in such a short time, there is great need for a resource that reflects the current thinking and incorporates the latest techniques.
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some of the myths and misunderstandings surrounding the industry.
