Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.
New Trends and Developments in Automotive Industry
This book is divided in five main parts (production technology, system production, machinery, design and materials) and tries to show emerging solutions in automotive industry fields related to OEMs and no-OEMs sectors in order to show the vitality of this leading industry for worldwide economies and related important impacts on other industrial sectors and their environmental sub-products.
FX, the business of design,has been heralded as the most successful magazine ever for the contract industry.It has become the market leader in worldwide contract interior design. FX reaches the most influential specifiers in the commercial contract interior market. FX includes all sectors of the contract industry in each issue to make it both invaluable to all designers as well as a compulsive read. Each issue is packed with opinion, colour and controversy from the leading practices and suppliers across all sectors of interior design including hotel, commercial, leisure, retail, healthcare and education.
The journal covers all areas of nanoscience and nanotechnology, including chemistry, physics, materials science, the life sciences and engineering, and also the application of nanotechnology in a wide range of industrial sectors.
