The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.
This classic text presents the chief facts of English grammar, giving the student a real insight into the structure of the language. Grammatical rules are laid out in a clear, concise way and are illustrated with carefully selected examples.
Ruth Garrett Millikan "Language: A Biological Model "
Guiding the work of most linguists and philosophers of language today is the assumption that language is governed by prescriptive normative rules. Many believe that it is of the essence of thought itself to follow rules, rules of inference determining the intentional contents of our concepts, and that these rules originate as internalized rules of language. However, exactly what it is for there to be such things as normative rules of language remains distressingly unclear. From what source do these norms flow? What sanctions enforce them? What happens, exactly, if you don't follow the rules? How do children learn the rules? Ruth Millikan presents a radicallly different way of viewing the partial regularities that language displays, the norms and conventions of language. The central norms applying to language, like those norms of function and behavior that account for the survival and proliferation of biological traits, are non-evaluative norms. Specific linguistic forms survive and are reproduced together with co-operative hearer responses because, in a critical mass of cases, these patterns of production and response benefit both speakers and hearers. Conformity is needed only often enough to ensure that the co-operative use constituting the norm - the convention - continues to be copied and hence continues to characterize some interactions of some speaker-hearer pairs. What needs to be reproduced for discursive language forms to survive, it turns out, is not specific conceptual roles but only satisfaction conditions coupled to essential elements of hearer responses. An uncompromising rejection of conceptual analysis as a tool in philosophy results. At the same time the distinction between the propositional content and the force of a linguistic utterance comes into very sharp focus, force emerging as essential to the creation of content rather than as something added to content. The distinction between illocutionary and perlocutionary force, the distinction between linguistic meaning and speaker meaning, and the semantics/pragmatics distinction are each illuminated in new and crisper ways. On the model proposed, neither the intentionality of thought nor the intentionality of language is derived from the other. Processes involved in understanding language are not Gricean but more like direct perception of the world as mediated, for example, through the natural signs contained in the structured light that allows vision. There are also startling implications for pragmatics, and for how children learn language.
Rich Dad Poor Dad
by Robert T. Kiyosaki
Robert T. Kiyosaki , April 30, 1997, says about his book: I am greatly
concerned by the growing gap between the haves and have nots. In the
next few years there will be great economic and political upheavals.
Many of today's haves will join the have nots. There will also be many
more ultra-rich haves created. Great new fortunes are being made as we
enter an age of unprecedented abundance and prosperity. Today, a great
education is more important than ever before. But to continue to advise
a child to simply, "Study hard, get good grades, and find a secure
job," could be the most dangerous advice a parent could give a child.
If a child follows that advice, they will probably wind up working
harder, being paid less, paying more than their fair share in taxes,
and remain in a high risk position of financial uncertainty. As I said,
the rules have changed. This book will teach you the rules of money
that the rich play by. They are not the same. May you find some new
ideas from reading this book. Ideas by which you can insure greater
economic security for you and those you love for generations to come.
Though Jane Austen was writing at a time when Gothic potboilers such as Ann Ward Radcliffe's The Mysteries of Udolpho and Horace Walpole's The Castle of Otranto were all the rage, she never got carried away by romance in her own novels. In Austen's ordered world, the passions that ruled Gothic fiction would be horridly out of place; marriage was, first and foremost, a contract, the bedrock of polite society.In Mansfield Park Austen gives us Fanny Price, a poor young woman who has grown up in her wealthy relatives' household without ever being accepted as an equal. The only one who has truly been kind to Fanny is Edmund Bertram, the younger of the family's two sons.
