Cognitive linguists have proposed that metaphor is not just a matter of language but of thought, and that metaphorical thought displays a high degree of conventionalization. In order to produce converging evidence for this theory of metaphor, a wide range of data is currently being studied with a large array of methods and techniques. Finding Metaphor in Grammar and Usage aims to map the field of this development in theory and research from a methodological perspective.
This volume is the first to offer an overview on metaphor and gesture — a new multi-disciplinary area of research. Scholars of metaphor have been paying increasing attention to spontaneous gestures with speech; meanwhile, researchers in gesture studies have been focussing on the abstract ideas which receive physical representation through metaphors when speakers gesture.
John Donne (1572 – 31 March 1631) was an English Jacobean poet, preacher and a major representative of the metaphysical poets of the period. His works are notable for their realistic and sensual style and include sonnets, love poetry, religious poems, Latin translations, epigrams, elegies, songs, satires and sermons. His poetry is noted for its vibrancy of language and inventiveness of metaphor, especially as compared to those of his contemporaries.
In this ambitious and wide-ranging text, Andrew Goatly explores the language of metaphor. Combining insights from relevance theory and functional linguistics, he provides a powerful model for understanding how metaphors work in real communicative situations, how we use them to communicate meaning as well as how we process them. Examining the distinction between literal and metaphorical language, Goatly surveys the means by which metaphors are realized in texts and locates the interpretation of metaphor in its social context.
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. "Critical Metaphor Analysis" is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.